What is Digital Marketing?

Digital Marketing is the modern analog to traditional marketing. In an age of Internet and e-commerce, Digital marketing is what newspapers and magazines were in the past. The advertisements have moved past from traditional mediums to digital ones like social media, Mobile applications and Digital televisions. It is also more accurate and evaluates the campaigns through feedback.

Aspects of digital marketing

Digital Marketing has 5 key aspects. These are:

1) Mobile Consideration : The penetration and visibility of an advertisement is increased when it is customized for a mobile platform. Mobile phones have been an important medium in swaying customers decisions.

2) Search Strategy : Organizing and optimizing the website to suit customer needs and requirements while also ensuring it is ranked high on the search engines.

3) Content : Primary focus of any Marketing Campaign should be its content. With the overload of data available to prospective customers, fresh and relevant content will enable them to make informed decisions.

4) Social Media Marketing : Social Media Marketing has proven to be a platform to increase brand presence and be a channel to advertise the products and services. Digital agency in Singapore believes social media marketing will replace traditional marketing in the near future.

5) Engaging website Visitors : Retaining customers who visit the website is another important aspect of Digital Marketing. It is done through personalized email campaigns.

Digital marketing and business

We live in a world that is fast paced and ever connected. Gone are the days when you trusted your local vendor or supermarket to give you the best at the best rates. Billboards have been useful in the past to advertise new products and services, but today we are all carrying a billboard in our pockets. The amount of time we spend connected to the internet is an indicator that shows our dependency on social media. Leveraging this time as an opportunity to sell products and services has revolutionized the industry. Internet has enabled us to connect with vendors and services across the globe. As in the real world, digital marketing has also increases the competition by a global level. Websites and companies are competing against each other and extensive digital marketing will be the key difference between them.

Market research shows that about 99% of Singaporeans own a smartphone. There is a market demand and online marketing agency in Singapore should be able to capitalize on this opportunity. Digital Marketing will ensure you do not miss out on success.

Top Marketing Tips

Marketing has become an integral part of businesses. The internet revolution brought up its importance, but the internet revolution is a thing of the past now. Social media revolution, it’s the new hype. We are hooked on to Facebook, Twitter, and Instagram etc. day in day out; as a marketer you have to capitalize this addiction. This has lead to the emergence of another marketing sector, social media marketing. Let’s take a look at some of the top marketing tips from the experts themselves.

Social Media

It had to be first up our list for the obvious reason, its popularity. These days who doesn’t have an account in Facebook Marketing Ads, Twitter Ads or any such popular social advertising site? We are all members of one or the other. This massive popularity means we can reach out to great number of people than ever before. So if you have a product to market the obvious and also the cheapest way are to use these sites. Certain such sites have to be singled out and talked about separately because the sheer possibility of using one site itself is huge.

Facebook and Twitter

We have already talked about social media, as I have said before, some sites need special mentions and there are simple tips to boost your marketing in them. Almost every single popular or regional company has a page or an account in Facebook and Twitter. The reason is due to their insane traffic volume, you can reach out to the entire world without breaking the bank. So if you want to boost your marketing starting a Facebook page isn’t a bad way to go about. The killer social media Twitter, Even this is almost as popular as Facebook and it happens to be preferred choices of celebrities too.

Building the traffic

Just opening up a page in Facebook or any other site is of no use if people don’t see it. So creating that valuable traffic to your page is important. For starters, make use of the paid ad services of these sites. As you build decent traffic and popularity you can switch to other methods that don’t involve money. Then there is helping each other out, well you are not the only one with a page to market so find people you can collaborate with. This way you can get some much needed exposure for extra cost.

Road to a successful marketing campaign is tough, but with these tips you can definitely make it easier and also make it work according to your budget. Marketing these days offers you that flexibility, so take it.